The Colorado Consortium for Prescription Abuse Prevention, a non profit state organization, engages with Collectively Creative for marketing and communications support for their public health campaigns aimed at ending the opioid overdose crisis. In 2020, they came to us with a small budget to raise awareness for a free app called OpiRescue that guides people through reversing an opioid overdose. They also sought to increase app downloads during the two-month campaign.

During the campaign, the average daily app downloads more than doubled on Android and more than tripled on Apple. We also developed a documentary-style video that was selected to be screened at the American Public Health Association’s Film Festival in 2021.