COLORADO CONSORTIUM FOR PRESCRIPTION DRUG ABUSE PREVENTION

Campaign

Branding

The Colorado Consortium for Prescription Abuse Prevention, a non profit state organization, engages with Collectively Creative for marketing and communications support for their public health campaigns aimed at ending the opioid overdose crisis. In 2020, they came to us with a small budget to raise awareness for a free app called OpiRescue that guides people through reversing an opioid overdose. They also sought to increase app downloads during the two-month campaign.

During the campaign, the average daily app downloads more than doubled on Android and more than tripled on Apple. We also developed a documentary-style video that was selected to be screened at the American Public Health Association’s Film Festival in 2021.

Install the FREE OpiRescue app.

Flyer promoting the OpiRescue app, highlighting its features to save lives with tips at your fingertips, including step-by-step guides, quick search, resources, and support for opioid overdose. The flyer shows a hand holding a smartphone with app icons and an orange header with white text.
Infographic showing signs of an opioid-related overdose, including unresponsiveness, vomiting, bluish purple lips or skin tones, slow or stopped breathing, limp body, weak or no pulse, and pale or clammy skin, with a body outline and labels.
An informational graphic about opioid overdose rescue steps with four steps: Call 911, Support Breathing, Administer Naloxone, Monitor Response, with the logo OpiRescue on a teal background.
Mobile app interface for OpiRescue with buttons to recognize overdose, start rescue, report reversal, find treatment, find Naloxone, view resources, invite others, and more options; informational flyer about Naloxone and overdose reversal encouraging app use.